Drive traffic to your website
What is SEO / Website Marketing? SEO stands for Search Engine Optimisation,
a process by which we improve the rankings of your website in search engines.
Site Marketing is another term for the process of making sure that you
receive visitors to your website. This is often confused with the term
Web Marketing which is the activity you are engaged in by having a website.
That is you are using a website to market your products and services.
To be successful online your website needs to attract visitors. The
number of visitors that your site attracts could have a large impact
upon the success
of your business.
Compared with traditional advertising media, a well designed website combined
with effective search engine optimisation and a marketing campaign can provide
a significant return on investment for your business. Many businesses in
Bognor Regis, Chichester, South West Sussex and South East Hampshire are
already seeing radical results because of Regis IT SEO services.
Site Marketing Fundamentals
Effective SEO services and website marketing encompasses the following
key practises:
- Optimisation: your site needs to be optimised to ensure a
good search engine ranking. It is well recognised that nearly 90% of
website visitors first find a site through a search engine. Those same
visitors will rarely ever look beyond the third page of a search listing,
so you must ensure your site in listed on pages 1-3.
- Search Engine Submission: while search engine crawlers will eventually find your site, it is
better to submit directly to get
faster results. While there are hundreds of search engines, only
the top 6 or so actually maintain an index of website pages. The
other smaller or specialist search engines all syndicate their
index from one of the top 6. Therefore we will always submit your site
to the top 6 engines.
- Pay-per-click: many search engines now
have cost-effective pay-per-click facilities that can ensure your site
gets visitors. With pay-per-click, you bid against others for a place
in the sponsored listing to the right of the search listing. Bids start
from as little as 1p per click, going up to £10 or more for terms
with higher competition and potential returns. Careful management of
your PPC campaign is a must. One unlucky PPC advertiser found himself
with a £20,000 bill over a weekend because he set up his campaign
incorrectly.
Of course getting visitors to your site is just one part of our SEO services
web marketing process. Once you have a visitor, you must ensure that your
site content and structure converts that visitor to a customer. This requires
a clear understanding of what it is you are marketing and an even clearer
website that entices and guides a visitor through your online marketing
material, leading them naturally to the next step.
Site360 - a revolution in SEO
Many web service providers concentrate solely on SEO services and getting
visitors to your site. While we also offer businesses in Bognor Regis and
Chichester simple SEO services, we are also pioneers of Site360, a ground-breaking
new SEO solution aimed at not only getting visitors, but converting those
visitors into customers. Through a Site360 review, we will plan a comprehensive
strategy for gaining not only visitors, but new customers via your website.
What's more, we have the development expertise required to carry out any
action points required by your Site360 Plan. Find out more about this breakthrough
new service by clicking here.
Ready for more? Click here to download our SEO Fact Sheet.
SEO / Website Marketing